Established in 1985 as one of Australia's only Sports brands Sfida was created to satisfy the sports mad country of Australia, today Sfida is the only genuine footwear and apparel sports brand that is 100% Australian owned and operated, we also remain a family owned and operated business.

Starting out as a tennis brand back in 1985 we have evolved continually over the years with the early 1990’s being a huge growth period for the company in clothing and accessories and then in the late 1990’s to early 2000’s athletic footwear started to become a major development of the brand and since the late 2000’s onwards we have become a destination for football/soccer boots and our athletic footwear and clothing has started to take on a life of it’s own, with our technical footwear and clothing becoming a major factor in our continued growth.

We have stood the test of time with quality and value always at the front of mind when developing the next product range, like all of our customers we have had first hand experience in dealing with the tough times and also the goods times in Australia.

From sponsoring international tennis stars of the likes of Mark Philippoussis and Paul McNamee, we have found the greatest success is in our ability to be a truly family business and have the cornerstone of our brand being our support from our retailers and consumers through out the world but most importantly at home in Australia.

We continue to be amazed at the level of support that the Australian public have shown us and for this reason we will continue to work very hard in improving our brand further.