At Sfida we have worked very hard for the past 25 years to build an Australian owned and operated brand that is not only great value for money but is also of a quality that has stood the test of time.

In at Sfida we are currently going through a major Re Branding of the Sfida brand, this is proving to be a very successful move with our product taking on its own identity which has been very well received by our valued retailers. We are not only creating new branding for the shoes but we are bringing all of the Apparel into line and with this will come new packaging, point of sale and our new website along with other programs to continue the growth of our company.

The Sfida product range is extensive and covers all facets of Footwear and Apparel. We carry stock service Footwear from Running, X-training to our very successful Football Boot Program. In Apparel we carry basic fleece track pants through to our ever successful entry price point performance Tennis Apparel, we support sizing for Men's, ladies, Boy's and Girl's.